Launch, Demonstrate, and Branding a Retail Product

TakeOFF™ is a young brand striving to not only compete but dominate the competitive landscape of adhesive and multipurpose cleaners. TakeOFF™ products have their own identity by all products utilizing the same TakeOFF™ solution but have multiple and convenient ways to use the products. If you need to cover larger areas with the spray, or tighter more detailed work with the drip cap. Or even utilize the handy and travel safe TakeOFF™ wipe they are different than the incumbent competitors. And the product works effectively and faster than other brands. The product doesn't leave any additional residue and it is eco-friendly and safe for families, pets, and employees. The challenge with TakeOFF™ is brand awareness and keeping the advertising spend efficient. The owner wants to grow the company organically and not sacrifice debt for a speedier rise in the marketplace. TakeOFF™ has been a challenge but also a lot of fun to grow.